International sourcing & trade · Amsterdam · 2026
A sourcing site that speaks to two very different audiences, international buyers and Dutch producers, without confusing either one.
Every project answers the same three questions. Here they are for Gozal Trade.
The challenge
Gozal Trade connects Dutch manufacturers with buyers abroad, which means the site has to convince two opposite audiences in the same visit: an overseas importer who's never heard of the company, and a Dutch producer deciding whether to trust them with export relationships. A single generic "contact us" page couldn't do both jobs credibly.
What we built
Separate paths for each audience: sourcing, verification and export coordination for buyers; market access and representation for producers, each with its own call to action, so nobody has to read past the parts that aren't for them. The enquiry form asks which product category someone's after up front, so a request arrives already qualified. I designed and built the full site and handle the ongoing SEO.
The result
Since launching in January 2026, the site has been handling around 10,000 requests a week.
